Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
Latest Intelligence
Ecommerce
Zalando, CEVA Logistics and Sereact have put dual-arm AI robots into live fashion-return operations in Germany and Poland. Here is what retailers should measure before calling returns automation a success.
Ecommerce
Meta, Sierra, Shopify, Stripe and other partners are developing a standard for personal AI agents to work with businesses. The v0.1 spec is not public yet, but merchants can prepare now.
Search ai
GPT-6 can now compose interactive answers with charts, forms, graphics and tools. NEMO's two-week protocol separates interface visibility from ads, text provenance and conventional AI-search measurement.
Search ai
Google has opened a dedicated Search ingestion program for large UGC platforms. Here are the seven checks forums and community sites should run before applying.
Search ai
Google Cloud's new Gemini agent can work across Gemini and Anthropic Claude models, company systems and Workspace. Here are six checks European teams should make before a wider rollout.
Research
French news-site visits fell 21.8% year over year in September while app visits fell 12.9%. NEMO separates the measured decline from what can actually be attributed to Google AI Overviews.
What Changed · 9 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
OpenAI's GPT-6 rollout adds charts, forms and in-chat tools to ChatGPT. NEMO is tracking how brands appear inside those interfaces without treating them as rankings.
Read the measurement guide →Google closed the September spam update on 8 October. Search Console now has a fixed 24 September to 8 October window for comparing URL clusters, query demand and CTR.
Run the post-rollout audit →Germany's Federal Court of Justice heard the cookie-vendor case on 8 October. No ruling was issued, and judgment remains pending.
Follow Data & Measurement →Coverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →