Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
Latest Intelligence
Ecommerce
A new €2 Union Handling Fee per distinct ecommerce item is due from 1 November for goods shipped into the EU from outside the bloc. It applies regardless of purchase value and changes landed-cost, customs-data and returns calculations.
Performance
Microsoft Advertising stopped offering Max CPC on several new non-portfolio automated-bidding campaigns from 1 October 2026. Here is what changed, what stayed intact and what advertisers should check before launching Q4 campaigns.
Platforms regulation
ChatGPT Ads are available across Europe, but broader ad personalisation using past chats is a separate feature state. German regulators and a Cologne court show why advertisers need to separate contextual advertising from persistent profiling.
Platforms regulation
Booking.com no longer uses off-platform hotel prices when assessing Sponsored Benefit eligibility in the EEA. The change closes a remaining pricing link under the DMA, but it does not mean Booking ranking ignores price altogether.
Search ai
A Munich court treated disputed AI Overview statements as Google's own generated content. The ruling gives brands a reason to monitor AI answers carefully, but it is not a Europe-wide precedent.
Data measurement
Meta Marketing API v24 expires on 6 October and Google Ads API v22 sunsets on 7 October. Agencies should check connectors, scripts, warehouses and reporting jobs before requests begin failing.
What Changed · 5 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
ChatGPT Ads are live across Europe, but OpenAI says personalised ads are not initially available in the EEA. German regulators are already scrutinising what comes next.
Read the European analysis →Non-EU ecommerce goods face a €2 Union Handling Fee per distinct item regardless of purchase value. Sellers need to check landed cost, customs data and returns now.
Run the readiness check →Meta Marketing API v24 expires 6 October. Google Ads API v22 requests begin failing 7 October. Check connectors and reporting jobs before the deadlines.
Run the migration check →Coverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →