Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
What Changed · 2 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
Microsoft expanded company lists and launched new advertising tools, but the underlying company-list consumer data excludes the EEA, UK and Switzerland.
Read the analysis →Canvas is rolling out now, but Markets, Translations and Rollouts are not part of the initial release — a notable limitation for multi-market European shops.
Follow Ecommerce →Organisations sending tracked email to Italian recipients have four weeks to review their setup against the Garante's tracking-pixel guidance.
Data & Measurement →Coverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
Latest Intelligence
Performance
Microsoft Advertising added HubSpot integration, larger LinkedIn company lists and optimization experiments, but its company-list consumer data excludes the EEA, UK and Switzerland.
Research
Search, advertising, ecommerce, analytics and regulation increasingly interact. NEMO Europe was built to measure those connections rather than cover them in isolation.
Platforms regulation
Article 50 transparency obligations now apply across the EU. Here is a practical checklist for marketing teams using AI-generated images, video, audio and text.
Ecommerce
Shopify's new AI-powered Canvas can redesign an online store with Sidekick, but several capabilities important to international merchants are missing from the initial release.
Platforms regulation
Google's European search results have changed, two new court cases are pending, and the DMA's search-data rules are moving toward a 2027 milestone. Here is what is confirmed, what is still unsettled and what marketers should watch.
Research
A continuously updated NEMO Europe tracker of Google's DMA-related Search changes, EEA result features, court challenges and Search-data implementation milestones.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →