Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
What Changed · 3 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
Search Central's updated guidance puts manual review of AI-assisted content, metadata, structured data and alt text firmly into the pre-publish workflow.
Run the audit →Google's Search Status Dashboard still lists the September 2026 spam update as Active. It began on 24 September and applies globally to all languages.
See the publishing context →Meta Marketing API v24 expires 6 October and Google Ads API v22 sunsets 7 October. Agency connectors and reporting pipelines need a migration check now.
Run the migration check →Coverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
Latest Intelligence
Search ai
A Munich court treated disputed AI Overview statements as Google's own generated content. The ruling gives brands a reason to monitor AI answers carefully, but it is not a Europe-wide precedent.
Data measurement
Meta Marketing API v24 expires on 6 October and Google Ads API v22 sunsets on 7 October. Agencies should check connectors, scripts, warehouses and reporting jobs before requests begin failing.
Search ai
Google updated its generative-AI publishing guidance as the September spam update continues. Here is a practical audit for body copy, titles, metadata, structured data and image alt text.
Search ai
Google is expanding AI Mode from one-off answers into ongoing monitoring. The shift matters for SEO and ecommerce, but European availability still needs to be separated feature by feature.
Performance
Microsoft Advertising added HubSpot integration, larger LinkedIn company lists and optimization experiments, but its company-list consumer data excludes the EEA, UK and Switzerland.
Research
Search, advertising, ecommerce, analytics and regulation increasingly interact. NEMO Europe was built to measure those connections rather than cover them in isolation.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →