Research
Why NEMO Europe Exists: Marketing Is Now a Systems Problem
Search, advertising, ecommerce, analytics and regulation increasingly interact. NEMO Europe was built to measure those connections rather than cover them in isolation.
Network for European Marketing Online
European marketing changes fast. NEMO tracks what matters.
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
What Changed · 1 October 2026
The signals we're watching now
Dated developments across European search, AI, platforms and regulation. We separate what is live from what is still developing.
Europe's Search interface is changing
Google now documents EEA-specific aggregator and supplier units across products, travel and local-business searches.
Open the DMA Search Tracker →AI Mode can keep watching after the search
Google's information-monitoring feature is rolling out globally. NEMO is watching how persistent search changes discovery in Europe.
Follow Search & AI →Article 50 transparency rules now apply
EU transparency obligations for certain AI systems have applied since 2 August 2026, creating new checks for AI-generated content.
Platforms & Regulation →November and January are the next DMA milestones
Google's European Search-data process moves toward additional implementation milestones in November 2026 and January 2027.
See the timeline →Coverage
Six systems shaping European marketing
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
01
Search & AI
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Performance
Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Ecommerce
Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Data & Measurement
Analytics, attribution, experimentation, tracking and business-impact measurement.
05Platforms & Regulation
Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06NEMO Research
Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Follow the changes that don't fit into one news cycle
Living pages that are updated when the underlying platform, regulation or market changes.
UPDATED 1 OCT
Google DMA Search
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →
COMING
AI Search Europe
Availability, product changes and European differences across AI-powered search experiences.
COMING
EU Advertising Rules
Important regulatory deadlines and platform implementation changes affecting European marketers.
Latest Intelligence
What we're tracking now
Platforms regulation
The EU AI Act’s Transparency Rules Are Live: A Marketing Checklist for AI-Generated Creative
Article 50 transparency obligations now apply across the EU. Here is a practical checklist for marketing teams using AI-generated images, video, audio and text.
Platforms regulation
Google vs Brussels: Where the DMA Search Fight Stands in October 2026
Google's European search results have changed, two new court cases are pending, and the DMA's search-data rules are moving toward a 2027 milestone. Here is what is confirmed, what is still unsettled and what marketers should watch.
Research
Google Search in Europe: The DMA Changes, Appeals and Deadlines We're Tracking
A continuously updated NEMO Europe tracker of Google's DMA-related Search changes, EEA result features, court challenges and Search-data implementation milestones.
NEMO Research
Don't just report the change. Measure what changed.
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →